after dinner sneeze

a lot of g says, t says

Cadbury “Flake” … a good idea with a dumb name.

with 2 comments

t says:  Over the past few weeks, I have become acquainted with another who has some food obsessions similar to my own.  For instance, he is a very big fan of Girl Scout Samoas.  Actually, he one-ups even my obsession with these cookies by routinely stockpiling/freezing Samoas each Girl Scout cookie season.  Interestingly, he may be the only person I’ve met who could also out-chocolate me, as his fondness for Cadbury products far surpasses my dedication to any particular food, pig products included!  Eager to learn from a master, I was befuddled when one of his favorite commercially available desserts was one that I had not even heard of – probably because I am not as well-traveled as he (knowing him, he probably traveled the globe solely in search of delightful chocolate confections).  So the next day, he gave me one (I swear, his fridge/freezer must be full of chocolate).

"Flake"? What kind of name is "Flake"?

This chocolate bar is more easily procured overseas, as the Hershey’s owned Cadbury of the US is apparently nowhere as near as awesome (or as delicious) as the UK’s (kp has shared a similar view).  Unfortunately, I didn’t take a picture of the unwrapped bar, itself – mostly because it wasn’t attractive, but also because it was so delicious that I forgot to.  In essence, a Flake bar is a thin ribbon of chocolate drizzled slowly onto itself so that there’s a lot of air trapped between these infinitesimally thin layers of chocolate.  The result is a texture is very different than a solid bar of chocolate because Flake ends up being very crumbly.  While I normally hate crumbly chocolate (my dexterity-of-a-six-year-old means that I make a mess of it – it gets on my tie, my face, my fingers), this was one instance where crumbly was good.  Flake has a very unique texture in the mouth – it was creamier, lighter, fluffier.  And while the chocolate was far sweeter than I normally enjoy (I like some bitterness in there), I was a little addicted to the texture, which is kind of like a whipped nougat, but not sticky.

Next time I’m passing through the UK (as if I’d ever be “passing through the UK” so nonchalantly), I’ll be sure to check it out again.  I’ve read that they have other flavors, too!

UPDATE: I just had a Hershey’s “Air Delight” bar, which has tiny little bubbles of air throughout (I guess that’d be another way to accomplish a similar thing to Flake), but it wasn’t as good.  Actually, it also tastes different than a normal Hershey’s bar, which I realize is not a “good” chocolate, but it’s those childhood memories that I miss.  So the chocolate doesn’t taste good and the mouthfeel is not as good as Flake … yea, the “Air Delight” is a total pass.  Oh – and “Air Delight” – that might be a worst name than “Flake”.

Written by afterdinnersneeze

1 August 2011 at 7:13pm

Posted in Happenings

Tagged with , , ,

2 Responses

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  1. Dude, where have you been? Flakes are up there in the pantheon of mass-produced chocolate products. But to truly appreciate their crumbly deliciousness, you must also experience two things:

    1) Subliminally R-rated Flake commercial from 1969
    [copy-paste link: __]

    2) “99” ice cream cone (preferably at Teddy’s in Dun Laoghaire)

    By the way, Wegman’s (Collegeville) carries them in the international food section.


    2 August 2011 at 5:28am

    • t says: I’ve apparently been living under a rock! Thanks for the 4-1-1. Two things: I changed the youtube hyperlink to just a plain link because indeed that’s a fairly suggestive commercial (I try to keep things clean here at adsz). Also – I have no idea what one would have for inserting a flake bar into an ice cream cone … well, aside from eating a flake bar. Does it really change the whole ice cream experience?


      2 August 2011 at 6:17am

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