which tastes better: marketing or wine-making?
t says: I stumbled across this article today.
full article: http://www.pnas.org/content/105/3/1050.full
abstract: http://www.pnas.org/content/105/3/1050.abstract
It’s an oldie, but for those interested in wine, it’s a must-read; however, can’t just read the abstract (because that’s not the full story) – you should at least read the first paragraph of the Results section and Figure 1 because there are some interesting data on people’s preferences on whether or not they are in the scanner. (The rest of the article concerning fMRI data, I don’t really know what to do with yet …)
Kinda fun, no?
after dinner sneeze 
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